Not long ago, The Green Kangaroo was tapped as the designer for an exclusive, vendor-only invitation for the new Bridal Buzz event, taking place in the Raleigh-Durham area of North Carolina. We are terrifically excited about the upcoming Bridal Buzz as it represents a new concept in wedding planning showcases. Featuring a hand-selected gallery of the most top-notch, cosmopolitan wedding specialists, Bridal Buzz is tailored to present creative, upscale, and elegant ideas for the â€œurban chic bride.â€ So when event collaborators, photographer Dara Blakeley, and Alexia’s Bridal Boutique asked TGK to not only participate but to also design the vendor invitation, we â€œhoppedâ€ at the chance!
I thought it would be fun to give our blog readers an inside peek into the design process for this select vendor-only invite. So I questioned Head Kangaroo, Kristen, for the studio skinny.
Our designers started with Daraâ€™s sleek logo and color scheme as inspiration for the invitationâ€™s design, format, and presentation. They selected the inviting fold-over design and a postcard-style RSVP as the most appropriate looks for communicating the key information.
Next we wanted to focus on making the overall look-and-feel of the invitation match Daraâ€™s vision for the event. The exaggerated â€œiâ€ in the logo was the perfect spot for incorporating a chic crystal embellishment. We chose to layer both the invitation tag and the guest mailing tag with turquoise shimmer paper for subtle pops of color. And the striking metal tins the invitations were delivered in were courtesy of Dara herself, taking a cue from her photography practice of presenting her clients with their photo DVDs in the same tins. (TGK loved this presentation so much that weâ€™re thinking about adding a similar metal tin presentation to our line up!)
We were so pleased with Daraâ€™s comment about the finished product: â€œThe invitations are amazing, we couldnâ€™t have asked for anything better!â€